Phone books are out.
These days, a quick Internet search connects us to every possible service we need.
That’s why Smart Chiropractors agree - you simply cannot survive in 2020 without an online presence. Without it, customers would never know you exist!
But this is where the problem starts...
In an effort to have some kind of online presence, many businesses fall victim to the idea that “something is better than nothing.” Often times, not even realizing the disastrous impact of their poorly managed digital image.
Despite their best intentions, many Chiropractors are making fatal mistakes that are actually hurting their bottom line. (I’ll reveal these in just a moment.)
Yes, being “too good” at your own marketing can actually hurt your business. Here’s how…
When your marketing efforts pay off and a rush of new clients walk through the door, you’re forced to divert your attention as you care for all these customers. Juggling your clients and marketing soon becomes impossible, and since you can’t let service quality suffer, you sacrifice the time spent on your marketing efforts instead.
The problem: You can’t ever get comfortable! That rush of clients will dwindle (or die off completely!) if you don’t keep up with your digital image. Your phone will stop ringing, and when you return to your marketing efforts, you’ll be forced back to square one. This cycle will go on and on while failing to stimulate true, ongoing growth in your business.
An incredibly popular “solution” that more often than not, causes bigger problems than gains. Why?
The problem: By tasking your staff, you take time away from their regular duties. Ultimately, their performance will end up suffering somewhere. Not to mention, they are not digital marketing professionals. You’re placing your lifeblood (i.e. your brand and ability to attract new business!) in the hands of someone who lacks sufficient training to take on such a huge responsibility.
It’s easy to see why so many Chiropractors fall into these traps. You wouldn’t reasonably expect that either scenario could so badly hurt your potential to attract clients.
But how exactly do these digital marketing “solutions” damage your online reputation and direct potential customers towards your competition?
The Impact on Your Potential Patients:
You’d never expect your patients to feel comfortable walking into a messy and disorganized office. The same goes for your online presence. A poorly designed website will cast doubt on your professionalism and influence customers to look elsewhere for quality service.
The Impact on Your Potential Patients:
According to an article by Forbes, 78% of consumer buying decisions are influenced by a company’s Facebook page. This makes Facebook a powerful tool in attracting new and repeat business. However, if your page offers no content (or content that’s poorly thought out) the impact will quickly work against you. Potential Patients will be left with a sour impression of a disorganized and/or poorly managed business.
Just because a client has walked through the door once, it's not guaranteed that they'll return. Business owners often fail to take advantage of key digital resources that will maintain their customer relationships and strengthen customer loyalty.
The Impact on Your Current Patients:
If you don’t maintain your relevance, patients will forget why they fell in love with you in the first place. Not to mention, failing to stay in contact often makes customers feel underappreciated and forgotten. Making it much easier for competitors to sweep your customers off their feet and take away business that used to be all yours.
We’ve zeroed in on a specialized strategy with 2 very specific goals: attracting a continuous string of new customers into your business, while keeping them happy, engaged and ready to return to you when needed.
There’s a lot of fluff that goes into generic website design.
We’ve removed the distractions and designed a highly effective template that produces results. Focusing on key elements that reel in prospective clients and prompt them to book with you.
We’ve created a simple, yet incredibly effective, Facebook strategy that will create a lasting impression. Potential clients will be impressed by your professional appearance, while current clients will stay intrigued by your thoughtful content.
We employ a strategic approach that is simple, but powerful. It maintains your relevance to current customers, influences them to continue working with you while strengthening their loyalty. Preventing your customers from becoming easily stolen targets by your competition.
There are a lot of components to running your business smoothly, and it requires the full attention of you and your trained staff. We remove all unnecessary distractions so that you can focus on providing top quality service to your clientele.
If you’re ready to streamline your digital marketing with a strategy proven to attract new customers, relieve your workload and grow your business… well, we cannot wait to work with you either.
There is no shortage of digital marketing services available to you. Choosing the right fit for your business is important to your continuous success.
You can enjoy peace of mind knowing that your online brand is fully protected and always working in your favor. Most importantly, you can feel confident that your digital presence is actively contributing to the growth of your business.
We remove you and your staff from the equation. Freeing up your precious time to focus on taking great care of your clients, while allowing your staff to complete their tasks efficiently and effectively.
As a local business, you don’t need the fancy digital services of a big-time corporation. You shouldn’t have to pay huge corporate prices either. You’ll never pay for unnecessary efforts because we focus on providing exactly what you need to deliver results.
Tri Life Marketing's "Patient Engine" was a godsend for our Practice. We were spending way too much time trying to self manage our digital marketing.
Tri Life Marketing helped us get off the Hamster wheel and they get us results every single month. Don't think about it. Sign your Practice up and you'll never look back.
Dr Amanda Taylor
Taylor Chiropractic
I'll be honest. I was lost before we signed our Practice up for the "Chiropractic Patient Engine". There are so many things to do to market your office online and it was overwhelming. Now we only pay for what works and Tri Life Marketing made it affordable and easy with their 'Patient Engine".
Dr Sandra Rose
Rose Wellness